The Clever Tricks Online Retailers Use to Get You to Buy More
If you think impulse purchases exist solely in the checkout line of your brick-and-mortar store of choice, we’ve got a bridge to sell you (via our online store, free shipping, and hurry only three left in stock!).
Lifehacker’s Alan Henry recently shared an infographic and video from UK-based QuickQuid showing 12 ways online retailers are getting you to shop—and buy—more. As Henry points out, some tricks aren’t that sneaky, but they are effective:
In short, fear of missing out can make an item you only browsed before seem way more appealing. And that other mainstay of Amazon, one-click checkout, encourages shoppers to buy quickly, because during the time it takes you to find your credit card and enter in the digits, you might reconsider whether you truly need that new Kindle.
Some tactics are a bit subtler. Anchor pricing, for example, places an expensive item next to a cheaper item. By comparison, the cheaper item looks like a good deal, but that may not be the case. To really gauge the value, you’d have to compare the cheaper item to other similarly-priced items, and the online retailer is banking on you choosing convenience over digging around for similar products.
Check out the QuickQuid video:
You can also see the full infographic below: