5 Things to Know Today: February 28, 2017
Liz Biscevic—5 Things to Know Today
In case you missed it, Space tourism is officially a thing. Meanwhile, McDonald's is committing to offering more sustainable beef, and Switzerland's sustainable food scene is all the reason you need to book your flight.
1. Quartz: Space tourism is officially a thing, and Space X is sending two tourists around the moon.
Elon Musk says that two individuals have hired Space X to fly them around the moon in late 2018. The passengers won’t be able to pilot the craft themselves—it will be controlled by autonomous systems within the shuttle and by Space X ground control. Before they go, the two will have to do a special program of health and safety training to get fit enough for the week-long journey of hundreds of thousands of miles.
2. Tech Crunch: PebblePost is bringing back old-school mail.
The startup that just raised 15 million in Series B funding, will soon offer “programmatic direct mail.” This will allow businesses and individuals to send customized follow-ups, postcards, and information to potential customers based on their online activity. So, it's like junk mail, but, now with more digital targeting.
3. Fortune: McDonald’s is exploring a new menu item: sustainable beef.
McDonald's, one of the largest beef purchasers worldwide, is a founding member of the Global Roundtable for Sustainable Beef and will play a key role in the launch of two sustainable beef programs in the U.S. One of these programs will measure beef sustainability through the supply chain, and the other will test grazing practices for cows that are carbon-negative. Following apparently successful pilot programs last year in Canada and Rio de Janeiro, the company has promised to source a significant portion of its beef from sustainable suppliers by 2020.
4. Eco-business: 5 multinational companies pursuing sustainability goals this year.
Rolls-Royce plans to cut energy use by 30 percent and ensure zero waste to landfill by 2020 and cut its greenhouse gas emissions in half by 2025. BASF, the world’s largest chemical company, is investing in alternatives to antibiotic growth hormones in pig feed. Panasonic plans to improve its e-waste recycling ratio to 99.5 percent and reduce carbon emissions to 120 million tons.
5. Forbes: Switzerland’s sustainable food scene should put it on the top of your list for travel destinations.
In 2015, Switzerland was tasked to co-lead the UN’s Sustainable Food Systems Program (SFSP) to help accelerate the shift towards a more environmentally friendly food system. Now, Switzerland’s restaurant and hospitality scene is thriving as a variety of sustainability-focused menus are in full-swing, like the five listed in this article.