Friday Good News Roundup: February 3, 2017
Liz Biscevic—5 Things to Know Today
In case you missed it, activism is officially the new sexy (and we’re expecting Super Bowl commercials to be rated X), Boy Scouts are now allowing transgender scouts into their club, and a new nonprofit is helping get the homeless community “back on their feet” through running.
1. The Guardian: If activism is the new sexy in global marketing, get ready for some hot campaigns [+VIDEO].
Companies are racing to outdo each other with acts of generosity, activism, and social messaging, and they’re making sure customers know about it: Starbucks is hiring refugees, Kenco coffee is training Honduran men to be farmers to get them out of gangs, and Patagonia closed its stores nationwide on Election Day to encourage voting. While corporate social responsibility and activism is gaining ground, the biggest challenge to consumers will be figuring out which acts are authentic and reflect a caring company, and which serve mainly to distract from brands' more pressing problems.
2. Trump plans to keep Obama-era protections for gay and transgender federal workers.
On Tuesday, The white House put out a statement saying President Trump will uphold a 2014 executive order that protects LGBT Americans who work as federal contractors. Human rights activists had worried Trump might roll back such protections on the advice of politicians and advisors in his inner circle who have previously not supported gay rights.
3. Washington Post: Transgender kids are now welcome in the Boy Scouts
Following the decision to kick out a transgender boy for his gender identity in early 2016, the Scouts have changed course and announced they will allow children identifying as boys to join the scouts. In a video, the Boy Scouts CEO Michael Surbaugh said they will no longer base a child’s eligibility on their birth sex, but instead on the gender their parents mark on the application. The policy was “effective immediately.”
4. USA Today: Taiwan may be the first Asian country to allow same sex marriages.
Taiwan could make history with a marriage-equality bill, becoming the first Asian nation to legalize gay marriage. Polls show that the Taiwanese people are still pretty divided on the issue, and political demonstrations organized by both sides have been frequent in the last few months. Still, the bill's sponsor remains optimistic, claiming support of 54 of the island's 113 legislators and President Tsai Ing-wen.
5. Good News Network: 6,000 homeless people are back on their feet, thanks to a morning run.
Back On My Feet is a nonprofit that helps homeless people turn their lives around by getting more involved in their community through running. The organization currently operates out of 12 cities and recruits runners from shelters. People interested are asked to sign up for a month-long commitment of three days per week, running from 5:30 to 6:30am. If they complete their commitment with a 90 percent attendance rate, they are offered job training programs, employment referrals, and housing resources. Since it’s conception, Back On My Feet has helped 6,000 people get jobs and GEDs. Of those 6,000, 90 percent remain employed, 60 percent have received raises, and 20 percent have been promoted.