5 Things to Know Today: Super Bowl Monday Edition [+VIDEOS]
Liz Biscevic—5 Things to Know Today
In case you missed it (which you didn’t), the Patriots made the comeback of a lifetime last night, and Tom Brady set a new record winning five Super Bowl championships. What you MIGHT have missed, however, are a few commercials with not-so-subtle messaging. They made us laugh, they made tingle, but most of all, they made us think about the world we live in, and our responsibility to make that world a better place. That being said, here are five things you might have missed during the Super Bowl (that you actually care about).
1. Journey84: 84Lumber’s commercial “The Journey Begins” is actually an abridged version of the real story and it’s pretty heart wrenching.
The story that aired is a 90-second video following a Mexican woman and her daughter as they make a symbolic journey towards becoming American citizens. The Super Bowl ad ends with the mother and daughter holding hands, and gives instructions to “see the full conclusion at Journey84.com.” The full video includes imagery of a border wall being constructed and the mother’s dismay at seeing the wall while the daughter gifts her mother an American flag she made out from trash along the way. The story concludes with the mother and daughter seeing that the border wall includes a door, and they walk through together. The words “The will to succeed is always welcome here,” appears on the screen before video fades out.
2. Airbnb: Airbnb targets their Super Bowl ad to refugees and immigrants with their #WeAccept campaign.
The Airbnb ad never mentions the current political climate in the U.S., but the message to embrace differences regardless of race and situation struck many as timely nonetheless. Brian Chesky, Airbnb's CEO prefaced the #WeAccept campaign with a note saying, “No matter who you are, where you’re from, who you love, or who you worship you deserve to belong." In addition, Airbnb announced a goal to provide short-term housing to 100,000 people in need over the next five years, starting with refugees, disaster survivors, and relief workers.
3. Monsters and Critics: Kia Niro’s commercial was a hilarious message to everyone who sees themselves as an eco-warrior.
Melissa McCarthy’s “hero’s journey” is complete with adventure, drama, and rhinoceroses, and proves that, though it’s “hard to be an eco-warrior, it’s easy to drive like one.”
4. Business Insider: Audi’s pregame commercial about equal pay went viral within minutes (and gave us all shivers).
The ad was narrated by a father asking how he could tell his daughter that men were valued more than women as she competes in a cart race. After she wins the race, he ponders the day that he will be able to “tell her something different.” The end ads with a line saying that Audi of America is “committed to equal pay for equal work.”
5. SB Nation: Coca Cola’s ad about diversity is just as beautiful (and relevant) as it was three years ago.
Coca Cola kicked off their Super Bowl ads with a rerun from 2014, featuring people of many different races and ethnicities enjoying life (and a Coke) in the U.S. and set to “America the Beautiful.” Rather than just English, the patriotic lyrics are sung in Spanish, Keres, Tagalog, Hindi, French, Hebrew, and Senegalese.